LEON LEE

Lee Toong Leon (PJK., PKT., DJN.)

SEE OUR EVENTS

- Leon Lee

A Visionary Malaysian Businessman and Inspirational Entrepreneur.

Lee Toong Leon better known as Leon Lee is a dynamic and accomplished Malaysian businessman, public speaker, and entrepreneur with an impressive track record of success. With an unwavering passion for business growth and an innate ability to inspire others, Leon has become a prominent figure in the Malaysian business landscape.

Leon’s remarkable achievements have garnered recognition both domestically and internationally. He has been honored with numerous awards, highlighting his outstanding contributions to the business community. Despite his accomplishments, Leon remains grounded and continues to embrace new challenges and opportunities, constantly striving for excellence.

BIRTHPLACE

Pulau Pinang

E-MAIL

[email protected]

EDUCATION

Penang Chinese Girl Primary School

Chung Hwa Confucian High School Penang

Bachelor’s Degree in Computer Science (Hons) Northumbria University, UK

PROFESSIONAL EXPERIENCE

GROUP CEO & FOUNDER

Company: Stark Development Sdn Bhd

Nature of business: Real Estate Developer

Years of Services: 2022 – Present

“Positioning STARK as Penang’s Premier investment icon”

Spearheading the strategic direction, brand building, and multi-phase development of the STARK Tower and associated projects.
Driving international investor outreach across Singapore, Hong Kong, and regional markets, positioning STARK as Penang’s premier investment icon.
Championing ESG initiatives and innovative lifestyle concepts, integrating smart technology and sustainable design into high-end developments.

Company: Zeon Properties Sdn Bhd

Nature of business: Real Estate Agency

Years of Services: 2012 – Present

Global Real Estate Brand. Leading Player in the Regional Real Estate Industry.

Operates across Taiwan, Penang, and Kuala Lumpur.
Leads a team of over 2,000 property agents.
Zeon Properties also specializes in project marketing to overseas clients, creating a robust base of return customers globally. Our commitment to excellence and client satisfaction has solidified our reputation in the real estate industry, making us a trusted name both locally and internationally.
With a diverse portfolio that includes residential, commercial, and industrial properties, ensures every client finds their perfect match.
Fostering strong relationships with clients and developers, Zeon Properties has cultivated a community of trust and mutual respect. We continue to expand our reach and explore new opportunities. Zeon Properties remains committed to upholding the highest standards of integrity and professionalism in all their endeavors.

FOUNDER

Company: Hairstory International Sdn Bhd

Industry: Beauty industry

Years of Services: 2011 – Present

Lifestyle brand in the beauty industry. Positioned the company among the Top 10 salons in Malaysia.

Expanded to 23 outlets across Malaysia.
Offers services in Hair Salons, a Hair, Beauty & Nail Academy, and a Hair Care Product line.
Employs 280 stylists and admin staff.
Serves a loyal customer base of over 70,000 clients.

Company: A-Xing Rice Roll & Fresh Tea

Nature of business: Healthy Eatery – Handmade Rice Roll & Refreshing Drinks

Position: Founder – Malaysia

Years of Services: 2025 – Present

A-Xing Rice Roll, with its unique craftsmanship and dedication to making quality rice roll, creates handmade fresh rice roll and specialty milk tea drinks, continuously upgrading and enriching the flavors, taste, and variety of its products.

LEADERSHIP EXPERIENCE

Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM)

National Council Member (2018–Present)

National Chairman of Young Entrepreneurs Committee (2018–Present)

Secretary – China Trade and Investment Promotion Committee (2025–Present)

Penang Chinese Chamber of Commerce (PCCC)

Youth Chairman of the Young Entrepreneur Section (2013–Present)

General Committee Member (2015–Present)

Persekutuan Pengakap Malaysia Negeri Pulau Pinang (PPMNPP)

Chairman of Youth Entrepreneur Section (2018–Present)